THE MARKETING ENGINEER: Long-term success begins with the relationships you build today.

Tuesday, October 19, 2010 7:30 a.m. to Noon

The Coast Bellevue Hotel 625 116th Ave. NE, Bellevue

EVENT INFORMATION

This workshop focuses on specific techniques and strategies that engineers can use to develop business for their firms. These ideas have generated hundreds of thousands of dollars for engineering and architectural firms and are designed to benefit both the experienced and novice engineering marketer, especially those who can't find the time to market, really don't like "selling," or want to reach higher and get even more work. Here is what will be covered:

• How to have marketing conversations when there aren't projects
• What to say and do when face-to-face with a potential client
• How to stay positive and effective in this economy
• How to coach others to develop business
• How to set up your firm now to win interviews later

The program is interactive, with useful handouts and ideas to implement immediately. During the session, you will have the opportunity to develop your own realistic plan for marketing.

ABOUT THE SPEAKERS

Karen Johnston, MA, Johnston Training Group, has been customizing skill-based training for engineers and architects for over 25 years in Business Development, Presentation Skills, and Workplace Communication. She understands the mind-set of those who “sell” their time and expertise. Her firm also coaches teams to win interviews, and she has extensively surveyed those who sit on selection panels about how prior contacts and relationships can make a difference. She taught Business Communications for two years in the University of Washington’s MBA Program, and she is a frequent presenter at national conferences.

Mark Johnston (no relation) has just completed 20 interviews with selection panel members about what panel members want to see and hear during interviews. He brings an extensive sales and coaching background, with over 15 years experience working for international corporations, providing services specifically to the architectural, engineering and commercial construction industries.

REGISTRATION CLOSED